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"Always pioneer, Always a head."

We are Pioneer


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FARAH ASYIKIN BINTI ABDUL JAMAL B061210004
RAIHAYU BINTI MUSTAFA B061210005
MUHAMAD AREF BIN JARKASI B061210037
AMILYA BT AZMAN B061210041
NUR SAKINAH BT AMER HAMZAH B061210063
NURUL SHARINA BINTI ERFAN B061210103

MIS Case Study

- October 2013
- November 2013
- December 2013

Dedication to Dr. Yusri Arshad

Thank you for your never-ending knowledge and Thank you for everything Dr. !

Chapter 11: Building Information Systems and Managing Projects
Monday 9 December 2013


1) What were some of the problems with DST system' old software development environment?

I think they were some many software problem, such a soften manual and time-consuming. For example, the development group had used a mixture of tools, processes, and source code control system without any repository for code or a standardized developer tool set .Different group used different tools for software.
Next, the problem is the managers were hard to determine how the resources were being allocated, which also the employees were working on certain projects and status of specific assets.
Another problem was that the DST struggled to update its most important product, AWD, in a timely fashion. For example, its typical development schedule was to release a new version once every two years , but competitors were releasing version faster.These were all the problems with the DST Systems' old software development environment.


2) How did Scrum development help solve some of those problems? 

Scrum helped to development the company because its agile software, and make progress in a series of sprints. For example, at the start of a sprint, team members commit to delivering some number of features that were listed on a project’s product backlog. At the end of the sprint, a sprint review allows the team to demonstrate the new functionality to the product owner and other interested stakeholders who provide feedback that could influence the next sprint.
Next, the Scrum relies on self-organization.The Scrum is exists software development tools and experienced strong results. The company accelerated its software development cycle from 24 to 6 months and developer productivity increased 20 percents. What the scrum development pretty much acted like was the coach for the team. This is how the scrum development helped solve some of these problems. 


3. What other adjustments did DST make to be able to use Scrum more effectively in its software projects? What management, organization and technology issues had to be addressed?

CollabNet specializes in software designed to work well with agile software development methods such as Scrum. DST also adapted Collabnet's subversion product to help with the management control of changes to project documents, programs, and other information stored as computer files. DST adaption of Collabnet because their product is so fast in only 10 weeks and DST developers now do all of their work within this ALM platform.
The management issue being addressed was production being slowed down. The organization issue was the lack of organization so processes were breaking down. Finally, the technology issue being addressed was the problems occuring with the software so production was taking a major hit.

Chapter 10: Improving Decision Making and Managing Knowledge Interactive session: Technology (Albassami’s Job Is Not Feasible Without IT)


1) What systems are described here? What valuable information do they provide?

Sybase Adaptive server with the SQL Anywhere is used by the communications among the headquarters and the client’s branches. The system provided the braches have the most recent version of client list, trucks’availability, and new shipping contracts which allow the customer deal with the Albassami at any branch on any time.The database of the shipping agreement is sent to HQ on every 30 minutes from every braches. After that, the HQ sent an aggregated version of the database from all branches back to every branch. The received database from HQ then it is created a receipt entry on the   system upon arrival of the trucks and then an Short Message Service communication (SMS) is created and sent to the customer, who will then go to the destination branch to receive the item.


2) What value did the the IT/ IS investments add to Albassami?

The Albassamiinvested on the Sybase Adaptive server allows the braches create the shipping agreement then it is sent to the headquarters (HQ). From this Information Technology (IT), it allows the Albassami to decrease the communication period of the HQ and the branches and improve on the reliability of information transfer among the HQ and all branches that covering more than 45 locations. The system records the client’s data and holds maintenance information with linking with vehicle maintenance centers helps to enhance company performance and achieve better customer service.The system also allow the top management reviews and access on the productivity of each branch, so that the can allocate the proper budget according to the accurate identification of needs for different regions. In additional, it allow better audit and performance monitoring on all drivers’ behavior by using the output of the vehicles’ tracking information so that resulted inadequate employees’ appraisals and consequently loyal staff. The IT improves on the company’s performance and the customer satisfaction on the service provided which can increase in the future business relationship among the customers.   


3) How did Implementing the Shipping Information System address needs and information requirements of Albassami?

The IT helps in collecting the database of each branch then sent out to the HQ in every 30 minutes, hence it reduce the period of creating of shipping contracts from any branch with customer. It allows the HQ to monitor the shipping contracts over 45 locations in live time so that can make better decisions on increasing the shipping numbers and shipping layouts for each location.         

With the help of the Sybase Adaptive server with the SQL Anywhere, Albassami can obtain the database from the branches to HQ in 30 minutes and monitoring the performance of the output by the vehicles’ tracking information so that it allow the top management to analysis the needs of Albassami by alocate proper amount of budget on the needs of every regions the covering more than 45 locations.

The output of the vehicles’ tracking information allowsAlbassami to appraise on the employees’ performance so that they can reward to the hardworking employees and a warning letter is given to the low performance workers (even could not pass the lowest monthly target).  

Chapter 9: Social Commerce Creates New Customer Relationship.
Sunday 8 December 2013


1.   1. Assess the people, organization, and technology issues for using media to engage with customers.

Companies are rolling out ads that capitalize on the social media features of Facebook to achieve greater visibility. Levi’s was one of the first national brands to use Facebook and Twitter to allow consumers to socialize and share their purchases with friends. Ben and Jerry’s contracted with Facebook to run a promotion in tandem with an ice cream give away at their physical store. Rosseta Stone has used Facebook’s targeting capabilities to determine which types of people respond to the various ads it has created. Many companies are running online ads that focus less on pitching their products than on promoting their Facebook pages and Twitter account. Even if the Facebook or Twitter posting in ads show brands apologizing about missteps or customer complaints, advertisers may still benefit.


2. What are the advantages and disadvantages of using social media for advertising, brand building, market research, and customer service?

The advantage is become powerful tools to engaging customers. Location based business like gourmet food trucks can tweet their current location to royal follower and fans. Appointment-based business can easily tweet or post cancellation and unexpected openings. And companies of all sizes have opportunity to shape the perception of their brands and to solidity relationships with their customers. The disadvantage are the results can be unpredictable, and not always beneficial.    


3.Should all companies use Facebook and Twitter for customer service and advertising? Why or why not? What kinds of companies are best suited to use these platforms?

Companies should use Facebook and Twitter for customer and advertising. Because nowadays people use the technology to communicate such as friends, buy something, online banking and others. The best suited companies to use these platforms are clothes, gadgets and cosmetics.

Chapter 8: Achieving Operational Excellence and customer Intimacy : Enterprise Application

1.What types of companies are mostly like to adopt cloud-based CRM software services? Why?  What companies might not be well- suited for this type of software?

The traditional enterprise software vendors like Oracle are using their well-established position to grad a share of the cloud-based application market; newcomers like Right Now, Compier and Sugar CRM have found success using some different tactics. Because most companies that are interested in cloud computing are small or midsize and lack the know-how or financial resources to successfully build and maintain ERP and CRM applications in-house. However, the large companies have made the switch to cloud. Company officials were hoping to eliminate maintenance and administrative costs, but not at the expense of a storage system that meets their requirements, were never out of service, and worked perfectly

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2. What are the advantages and disadvantages of using cloud-based enterprise applications?

-The cloud- based advantages as it attempted to merge information from different sources and many smaller companies have taken advantage of a new type of cloud computing. For example, cloud-based applications can merge customer 25 disparate sources and applications into a single system.

-Disadvantages are the company officials were hoping to eliminate maintenance and administrative costs, but not at the expense of storage system that met the requirements, was never out of service and worked perfectly and they will cost a lot of money from enterprise

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3. What people, organizations and technology issues should be addressed in deciding whether to use a conventional CRM system versus a cloud-based version?

-Nikon found that not only Right Now had the capability to implement that system, but also it had an array of other useful services.

-When Nikon discovered that if could combine outbound e-mail, contact management and customer records into a single in Right Now’s cloud, it made the move, expecting to receive a solid return on investment.

-However, more customers found the information they need on the Web, call response times dropped by 50 percent, and incoming e-mail dropped by 70 per cent.

-While Nikon still hosts its SAP ERP system internally due its complexity, Nikon switched it entire CRM system to Right Now companies that manage their CRM application with a cloud infrastructure have no guarantees that their data will be available at all times, or even that the provider will still exists in the future.

Chapter 6: Telecommunication, The Internet, and Wireless Technology INTERACTIVE SESSION : PEOPLE

Monitoring Employees on Network: Unethical or Good Business?

1. Should managers monitor employee e-mail and Internet usage?  Why or why not?
  • Managers should monitor employee e-mail and Internet usage because managers worry about the loss of time and employee productivity when employees are focusing on personal rather than companies business.
  •  Too much time on personal business translates into lost revenue.
  • Some employees may even be billing time they spend pursuing personal interests online to clients, thus overcharging them.
  • It can also clog the company’s network so that legitimate business work cannot be performed.
  • Management in many firms fear that racists, sexually explicit or other potentially offensive material accessed or traded by their employees could result in adverse publicity and even lawsuits for the firm.
  • Companies also fear leakage of confidential information and trade secrets through e-mail or social networks.

2. Describe an effective e-mail and Web use policy for a company.
  • The effective e-mail and Web use policy for a company is companies should write corporate policies on employee e-mail and Internet use.
  •  The policies should include explicit ground rules that state, by position or level, under what circumstances employee can use company facilities for e-mail, blogging or Web surfing.
  • The policies should also inform employees whether these activities are monitored and explain why.
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